Broadband Buyers Shop for Price.
While much has been made of Broadband speed, it is clear that what high speed internet shoppers are looking for is affordable Broadband prices.
CNET, citing a study published by J.D. Power and Associates, notes, "the biggest gap in customer satisfaction between cable and DSL was based on price. On average, DSL service ranges from $20 to $30 a month before discounts. Prices on cable broadband typically start around $30 to $40 a month and can go as high as $65 a month."
Jim Penhune, an analyst with Strategy Analytics, adds, "Other things like speed and customer support are factors, but price will continue to be the big driver in selecting service in the near term."
In a recent post we reported the start of a price war for high speed internet service, and predicted further price cuts by the Broadband ISP's. If you are curious to see what the current Broadband prices are for your location, just use the DSL price calculator in the right hand column.






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